We started research into our new PAP+ Formula with 3 pillars in mind - Firstly safety to ensure all of our products cause no pain or sensitivity. Secondly effectiveness because our aim has always been to deliver instant teeth whitening that lasts. Finally ease of use because our products should fit into your daily routine and be able to be used by anybody.
Through our clinical trials we have developed a multi concept formula, this means that we can deliver effective teeth whitening with no pain or sensitivity. Our concept was built around three main ingredients;
1: PAP - This is the active whitening ingredient which allows us to whiten teeth from the 1st 10 minute use.
2: HAP - Found in enamel this ingredient helps protect and strengthen teeth.
3: Potassium Citrate - Developed to reduce tooth sensitivity.
By combining all of these ingredients our clinical team have created a unique formula which delivers instant whitening.